Suitsupply, a European menswear brand, will open its first South Florida store on Thursday, taking a top floor space and rooftop terrace off Lincoln Road in Miami Beach.
The shop, which sells men’s suits and other apparel and accessories for men, will be the first tenant in a new glass-enclosed building at 1000 17th Street, developed by Scott Robins. Suitsupply will have 4,000 square feet on the third floor, as well as a 1,700 square-foot terrace, CEO Fokke de Jong and Vice President Nish de Gruiter told The Real Deal.
Driven by a surge in online purchases from South Florida, including many from part-time residents, the Amsterdam-based company chose Miami Beach for its first local store. De Jong said the company looked at other areas like Miami’s Design District, but settled on its current space, in a deal brokered by Michael Comras.
“What we always do is try to find locations that are a little more interesting, not the usual suspects in a shopping street,” de Jong told TRD. Lincoln Road, itself, was too pricey, he said, and the Design District, still “an upcoming” area.
“To start off, the vibe in this area is most dynamic,” de Jong said.
Suitsupply’s terrace in Miami Beach will be fashioned as a lounge area with palm trees, where customers can relax while waiting for alterations, sipping coffee or coconut water, de Gruiter told TRD. It will be the company’s second store featuring a terrace; it’s first is in Chicago.
In all, Suitsupply currently has nearly 70 stores worldwide, including in New York, Washington, D.C., Chicago, Mexico City, Milan, London, Amsterdam, Brussels and Shanghai, de Jong said. Soon to open is a store in Los Angeles, as well as a second store in Shanghai.
The brand designs, manufactures and sells its products, which are made of Italian fabrics and manufactured in Asia and Europe. Suits are priced from $400 to $1,000, de Gruiter said.
Taking a less expensive third-floor space is part of keeping costs down, de Jong said. “It helps us to bring a very nice, high-level product for a more attainable price point.”
By Ina Cordle
Read more at TheRealDeal.com.