Nike has brought its experiential retail format to Miami Beach. The company has opened a two-story, digitally connected, 31,000-sq.-ft. store on Lincoln Road, in the heart of Miami Beach.
Similar to Nike’s new store in Manhattan’s SoHo, the Miami location is designed to deliver the best of Nike products and personalized, immersive experiences services through a series of unique spaces. These include zones dedicated to running, soccer and basketball where consumers can try out the brand’s latest products.
Other features include an in-store women’s boutique with a treadmill, expanded and enhanced fitting rooms and personal styling service, and a dedicated service space where shoppers can consult with Nike certified store experts. There is also a dedicated space where consumers can connect with one another and experience live in-store programming.
The store design is inspired by the lifestyle of modern sport and features a unique installation from Miami artist Jessy Nite. The artwork — a multimedia combination of painting, custom typography and sculpture—takes inspiration from the vibrant colors of Miami and the power of sport.
The exterior of the building showcases a brise-soleil, a common architectural feature in South America and South Florida used to mitigate the warm afternoon sun. The pattern of the brise-soleil is comprised of two Nike icons: the waffle iron and the Windrunner.
Read more at www.chainstoreage.com .